Send email to METAPHOR:
peiken(at)metaphormag(dot)com
Why
Metaphor? ... and why me?
By MATT PEIKEN
editor-publisher
You probably don't know me from my first book
(presently stacked by the unopened boxload in a spare bedroom), the thousands of newspaper articles
I've written over the past two decades (stacked by the boxload in a
recycling center) or the many Pulitzer Prizes that have wrongly been
awarded to other people. And I can say, with unwavering certainty, you've never seen
me on stage as a performance poet.
I've never written poetry beyond a few comic
haikus during high school and would never think of pursuing this as
a craft, creative outlet or lark. So naturally, the next logical step for my journalism career is developing and editing an online
magazine -- from scratch, with few insights and fewer sources -- dedicated to performance poetry.
I first clued into this art form in 2002,
when
Minneapolis hosted the National Poetry Slam and I wrote a few articles
about it for the St. Paul Pioneer Press. Poets descended on the
city from all over the country, and some floored me -- their poetry
was smart, searing, sincere, funny, thoughtful, inventive, hyper,
hyperbolic, good, bad, ugly and beautiful. I thought about the
poets' potential for mainstream appeal -- to penetrate personal and public
consciousness -- if only people knew about them.
Many poets have created zines, blogs
and other online bows to their peers, a few have attempted more
literary magazines and there are untold numbers of publications,
online and on paper, dealing with traditional poetry. I haven't
found a sustained, successful effort
-- grounded in good journalism -- focused on spoken word and
performance poetry, and nothing geared for an everyday, nationwide, non-poetry audience.
I ruminated,
talked to people, shaped up and refined some ideas, scrapped a few
others and parked the entire idea for a while. I dusted it off last
winter and, without a lead other than the name of a hotel, flew to Vancouver, B.C.,
in January for the
Individual World Poetry Slam. I interviewed Ed
Mabrey and Andrea Gibson, among
many others, and today, METAPHOR is born.
I want people to see this magazine as the Rolling
Stone of performance poetry (that is, when Rolling Stone was
relevant). You'll find lots of poetry here -- all of it in
video or audio, none of it ever in text -- but METAPHOR is really about
the people who create the work. You'll learn about them as more than
artists, as full people with curious minds and interesting
lives away from the stage. METAPHOR will always connect the poetry
to a range of issues ordinary people care about -- from war to
poverty to abuse to religion to love (Immigration is an undercurrent
of the work done by some of the Hispanic
and Latino poets you'll meet in our first People section.).
As with any lifestyle and culture magazine,
you'll find a lot to entertain you. Click over to Ask
a Poet to meet Sonya Renee, an unbridled force of nature from
Los Angeles and now (that we know of) the world's first advice poet
-- and certainly the first to answer your questions in audio verse.
Read the first Mouth to Mouth column from
Minneapolis poet Thadra Sheridan, who debuts by dishing on truth in
poetry. Soon, you'll be able to step Off/Stage
with poets to work out, cook, shop, make music, eat right (or
wrong), discover their favorite night spots and any of the other million things poets do when they're not
writing and performing.
I still write for the St. Paul Pioneer Press
-- I've spent the past 20 years as a staff writer with daily
newspapers -- but I see the sunset ahead. As newspapers reach lower
and lower in their freefall race to the bottom with lost readership
and advertising revenue, niche publications such as METAPHOR will
become the norm. We're at the dawn of this, but in the years
ahead, more enterprising journalists will zero in on a need
and an audience, find a way to keep doing work that matters to them
and let it fly. METAPHOR is my kite.
METAPHOR is a nonprofit only in reality, not
legally, and for the moment, we're funded by the United States
Treasury Dept. and whatever scratch comes our way whenever someone clicks
on a Google ad. But as handfuls of visitors turn to dozens,
hundreds, thousands, millions and quadrillions, METAPHOR will take
in its own advertising -- from poets and record companies with CDs
to pitch to clothing companies, electronics makers and others who
want to reach people like you.
Dive into METAPHOR to read, watch, listen,
then take a moment to let us know what
you like (or don't) about the magazine's direction or point us
to interesting stories that might otherwise fly below our radar. Try
not to stare at our bald spots and blemishes -- nothing that can't
be fixed with Rogaine, Clearasil or a comb-over -- and we're bound
to have our growing pains. Check back often for new articles and features
-- they'll be accumulating by the virtual boxload.